Session Level: Open
CEOs, CMOs, Entrepreneurs, Marketing Professionals, Product Managers
The session will be moderated by Doug Cohen, President of Sandler Training.
Do you often feel that your prospects hold all the cards in the sales process? Do you find yourself submitting proposal after proposal, doing demos and presentations, only to find that your prospect has forwarded your proposal to a competitor? Did you know that when buying, people make decisions INTELLECTUALLY but they buy EMOTIONALLY?
You don’t want to miss this session, which will highlight strategies and provide real examples of how a great sales process coupled with a mediocre product will outshine and outsell a mediocre sales process coupled with a great product.
Whether you’re a CEO or business owner, CIO, developer, or inside/outside sales person, you’ll learn from some of the best in the business on why sales is the underpinning to any successful go-to-market strategy in the technology vertical. Panelists include Jon Antevy, one of the founders of e-Builder, Amjad Shamim, CEO of AAJ Technologies, Krista Wade, General Manager for New Horizons of South Florida, and Lonni Cibants, principal for Cibants Consulting.Presenter: Doug Cohen - Sandler Training (President)
Doug Cohen is President of Summit Performance Training, an authorized Sandler Training center serving the South Florida area. Doug combines real-life problem-solving experience, with coaching and communication, to provide solutions to the day-to-day challenges faced by salespeople, sales manager... Read More
Amjad is the CEO and Managing Partner of AAJ Technologies. In this role, he sets the vision and strategy for the organization, drives growth and expansion, and fosters its customer-focused culture. Prior to joining AAJ Technologies, he was a technology executive with a large publicly traded healthca... Read More
Jon Antevy is a recognized leader in the field of construction program management software. Using his Bachelor of Design and Master of Science in Building Construction as a foundation, he converted his Master’s thesis research of multimedia and Internet applications for the construction industry i... Read More
Krista Wade is GM of New Horizons Learning Centers of South Florida, the top training and certifications provider for individuals, veterans, government agencies, and corporations across South Florida and the Caribbean markets. Krista leads the vision, growth, strategy, and operations of the organiza... Read More
Lonni’s background includes over 20 years in finance, insurance, banking, and automotive industries. As a business development specialist, Lonni is currently assisting a start-up tech firm, Verifinity, a firm committed to providing smarter data that results in a safer workplace as well as continu... Read More